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Behind the Scenes
................ Anurag Agarwal, Buzzz Productions, heading one of the premiere event management companies in the city talks about the do's and don'ts in this glamourous profession. Says the man who has reached the top at the age of 27, and has bagged clients like Channel [V] or even been a part of the prestigious launch of BPL( with the Big B, no less) Thermax, Mid-Day, the much talked about launch of Tiger Lily (the lipstick club of Holiday Inn) to name a few.
.............. ......................... The key word to being an event manager is access. One has to have access to all kinds of people. From your technicians to even the media… One has to be able to communicate not just with the young trendy people who make your event a success but also people who do your lights, sounds or just source your material ..................
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You need to have a very strong infrastructure of people backing you, who are reliable and trustworthy. You cannot do this alone! You have to learn to delegate and you should have the right people to rely on… From maybe somebody to take care of your artistes to taking care of the food or just travel, accommodation, check in and check out!
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Your own database of people should be every strong. If you are an event manager who is doing all sorts of events, then you have to make sure that you have a vast base of artistes within different budgets and make sure that all your shows have a certain standard. It could be getting dancers for doing a mujra based show for a liquor giant or even getting the essential props for Freaky Friday at Totempole! It is essential that you deliver, because for event management, only one rule applies…. You are just as good as your last job!
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.............. There is no room for saying `Sorry'. In a profession where the success of your party's hit or miss will decide the repeat business that you get and it is imperative that you succeed so that business will keep on rolling. You cannot say` I am sorry I forgot that I was supposed to pick up the artiste from the airport!' ......................... ..................
.............. ......................... This is a profession where personal relations are all that count. Sponsors you can back on, or a strong press back-up that you can rely on. The fact that your clients have faith on you because of the personal touch that you add makes all the difference. And you have to be able to live upto it! ..................
.............. You have to learn to play by the rules that the situation demands. If you have to be at the top, you have to be able to edge out your competition by all means. You cannot afford to sit back and wait for something to happen. You have to be a go-getter. Because here there is no product you are selling… You are selling yourself… ......................... ..................



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