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Anurag Agarwal, Buzzz Productions, heading one of
the premiere event management companies in the city talks about the do's and don'ts in
this glamourous profession. Says the man who has reached the top at the age of 27, and has
bagged clients like Channel [V] or even been a part of the prestigious launch of BPL( with
the Big B, no less) Thermax, Mid-Day, the much talked about launch of Tiger Lily (the
lipstick club of Holiday Inn) to name a few. |
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The key word to being an event manager is access. One has to have
access to all kinds of people. From your technicians to even the media… One has to be
able to communicate not just with the young trendy people who make your event a success
but also people who do your lights, sounds or just source your material |
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You need to have a very strong infrastructure of people backing you, who are reliable and
trustworthy. You cannot do this alone! You have to learn to delegate and you should have
the right people to rely on… From maybe somebody to take care of your artistes to
taking care of the food or just travel, accommodation, check in and check out! |
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Your own database of people should be every strong. If you are an event manager who is
doing all sorts of events, then you have to make sure that you have a vast base of
artistes within different budgets and make sure that all your shows have a certain
standard. It could be getting dancers for doing a mujra based show for a liquor giant or
even getting the essential props for Freaky Friday at Totempole! It is essential that you
deliver, because for event management, only one rule applies…. You are just as good
as your last job! |
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There is no room for saying `Sorry'. In a profession
where the success of your party's hit or miss will decide the repeat business that you get
and it is imperative that you succeed so that business will keep on rolling. You cannot
say` I am sorry I forgot that I was supposed to pick up the artiste from the airport!' |
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This is a profession where personal relations are all that count.
Sponsors you can back on, or a strong press back-up that you can rely on. The fact that
your clients have faith on you because of the personal touch that you add makes all the
difference. And you have to be able to live upto it! |
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You have to learn to play by the rules that the
situation demands. If you have to be at the top, you have to be able to edge out your
competition by all means. You cannot afford to sit back and wait for something to happen.
You have to be a go-getter. Because here there is no product you are selling… You are
selling yourself… |
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