Santiago Fiesta Latina magic recreated in Pune

Pune, Monday, January 22, 2001: Santiago’s Fiesta Latina has managed to delight crowds in cities all over the country. On the night of Sunday, January 21, 2001, the Pegasus was the spot of joy, passion, and above all, music and dance... the heart of a Cuban fiesta! With a special magic from a brand which stirs the spirit of Latin America’s love for life in you. For the lucky crowds who were enraptured by this spell, it was all thanks to Santiago rum’s Fiesta Latina.

Santiago Fiesta Latina was brought to Pune by Santiago, India’s first Cuban style rum. Positioned around a distinct Latino brand experience summed up in ‘Let the night be Latino’, the brand brought about the essence of Latin American culture - joy, fiesta, passion and above all music - to Indian consumers.

The music like the rum was rich, full bodied and alive, with foot tapping Latino numbers. This was the magical spell of a Fiesta Latina which came alive at the Pegasus. The place was rocking with over 150 people who danced to the rhythmic music provided by none other than DJ Zubair.

Santiago is inspired by & made in collaboration with Havana Club International – the makers of Havana Club, authentic Cuban rum and the world’s fastest growing spirits brand. Cuba is known for the world’s best rum and cigars, and for introducing the world to cocktails and for fiestas of music and dance that exemplify Latin America’s love for enjoying life to the fullest.

Consumers across the world have enjoyed a glimpse into Latin American culture - its music, dance & fiestas  with Havana Club. The international success of the Havana Club strategy led Pernod Ricard to apply the same plan for Santiago in India. Santiago marries world-renowned Cuban rum-making traditions to the best Indian sugarcane to create Santiago, an international quality Cuban style rum.

So if Rhythm Is Gonna Get You, La Bamba, Lambada & Black Magic Woman bring you to your feet, then get to your favourite place and baila le noche legos [dance the night away] at the next Santiago Fiesta Latina!